Types of Hoodies in the USA Market

Hoodies have evolved far beyond their roots as basic athletic wear to become one of the most versatile and in-demand apparel categories in the U.S. market. In recent years, hoodies are not just about warmth and comfort—they’re a canvas for culture, self-expression, sustainability, and innovation. The American hoodie market is being reshaped by key lifestyle trends, including streetwear dominance, athleisure adoption, and a strong shift toward eco-conscious fashion choices.

Consumers today look for more than just style—they demand premium fabrics, oversized and relaxed fits, moisture-wicking performance, and customization options that align with their identity and values. 

Here’s a detailed breakdown of types of hoodies in the USA market based on the latest trends, consumer preferences, and key parameters such as fabric, fit, utility, and fashion appeal:

1. Oversized Hoodies

• Style: Streetwear-inspired, drop shoulders, baggy fit

• Demographic: Gen Z, young adults, fashion-forward consumers

• Popular Fabrics: Fleece, heavyweight cotton blends

• Trend Note: Often paired with joggers or biker shorts, ideal for unisex and gender-neutral lines

 

2. Heavyweight Hoodies

• Fabric: 400-500 GSM cotton or cotton/poly blend

• Purpose: Premium quality, streetwear, merch drops

• Target Audience: Brand-conscious buyers, custom apparel startups, screen printers

3. Tech/Performance Hoodies

• Features: Moisture-wicking, quick-dry, UV protection, anti-odor

• Fabric: Polyester, spandex blends, smart textiles

• Use Case: Gym wear, athleisure, hiking, outdoor sports

4. Eco-Friendly / Sustainable Hoodies

• Materials: Organic cotton, recycled polyester, bamboo

• Consumer Base: Millennials & Gen Z, eco-conscious consumers

• Trend: “Green fashion” movement gaining traction across DTC brands

5. Cropped Hoodies

• Design: Waist-high, raw hems, fashionable

• Target Market: Women’s casual and streetwear fashion

• Popular with: Influencer-led fashion, TikTok aesthetics

6. Zip-Up Hoodies

• Subtypes: Full-zip & half-zip

• Style: Versatile for layering, office-casual

• Use Case: Travel wear, casual Friday, tech startups’ go-to outfit

7. Graphic / Statement Hoodies

• Focus: Printed, embroidered, or screen-printed visuals

• Themes: Pop culture, street art, activism, brand merch

• Ideal For: Influencer brands, dropshipping, concert merch

8. Blank Hoodies (Wholesale)

• Use: Custom printing, resale, private label

• Trend: High demand from print-on-demand and brand builders

• Popular Materials: French terry, fleece

 

Let's Summarize Key Hoodie Buying Parameters in the US Market

Parameter	Top Preferences
Fabric	100% Cotton (combed ringspun), Cotton-Poly Blends, French Terry, Recycled materials
GSM/Weight	280-500 GSM (higher GSM = premium feel)
Fit	Oversized, relaxed, boxy for men/unisex; cropped or fitted for women
Color Trends	Washed pastels, earth tones, charcoal, pigment-dyed, neutrals (ecru, stone, olive)
Functionality	Thumb holes, zip pockets, kangaroo pouch, anti-pill fleece
Customization	DTG, screen print, embroidery, puff print, glow-in-dark print
Pricing (Retail)	$35–$80 (mid-tier), $80–$150 (premium streetwear/athleisure)

Whether you're building your own streetwear label or scaling a B2B apparel venture, Apparel Factory USA offers:

• High-quality blank hoodies (from 280 GSM to 500 GSM) perfect for custom printing and private labeling

• Custom manufacturing options for oversized, cropped, techwear, or eco-conscious styles

• Fast turnaround & low MOQs tailored for small brands, merch drops, and bulk buyers

• Screen printing, embroidery, puff print & DTG capabilities to bring your designs to life

• Export-ready production with delivery options to the USA, South Africa, and global markets

Get started with samples or bulk inquiries: info.apparelfactory@gmail.com